Ever since musician, chef and entrepreneur Keith Valentine Graham – better known to you and me as Levi Roots - was scooped up for his signature Reggae Reggae Sauce on Dragon’s Den in 2007, the ...

LONDON, UK –– Aardman has joined forces with Levi Roots to produce his first ever above-the-line advertising campaign for Reggae Reggae Sauce. The £2m campaign, created by JWT London, encourages ...

Add Yahoo as a preferred source to see more of our stories on Google. Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business, as customers buy into his name rather than ...

In Bailey v Graham (aka 'Levi Roots'), which involved the well-known brand Reggae Reggae Sauce, the Court of Appeal has rejected the claimants’ appeal against a decision of the High Court dismissing a ...

Fans of Dragons' Den will undoubtedly recall the memorable moment in 2007 when Levi Roots graced the BBC show, seeking investment for his Reggae Reggae sauce, which has since evolved into a thriving ...

There’s something a little discordant about this UK TV commercial for Reggae Reggae Sauce, created by stop-motion greats Aardman Animations (of the Wallace & Gromit films and the upcoming “The Pirates ...

Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business, as customers buy into his name rather than the product. The Jamaican-British businessman and celebrity cook said ...

Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business (Matt Crossick/PA) Levi Roots has said he has no plans to step away from his Reggae Reggae sauce business, as ...