Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

In the past decade, there has been a serious blow dealt to experimental psychology in the form of what’s referred to as the “replication crisis.” This “crisis” basically revolves around the finding ...

Beth Morling, Ph.D., is a professor in the Department of Psychological and Brain Sciences at the University of Delaware and director of undergraduate education for the department. She is the author of ...

Jean-Philippe Laurenceau, Ph.D., is the Unidel A. Gilchrist Sparks III Chair in the Social Sciences and professor of Psychological & Brain Sciences at the University of Delaware. He also is a senior ...

New research challenges traditional views and myths in psychology, such as the long-held belief that parenting is the biggest influence on adult personalities. A comprehensive review of current ...