The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

While a restaurant's food and drink are the foundation of its success, its branding is just as critical. At the heart of that brand is the logo — a customer's first introduction to the identity, and a ...

Add Yahoo as a preferred source to see more of our stories on Google. Few fast-food logos are as recognizable as the smiling red-haired girl used by Wendy's. The image has appeared on packaging, signs ...

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