Jimmy Jacobs served as a writer in WWE from March 2015 to November 2017. At the time of his tenure, the ascent of Roman Reigns as the face of the company was coming to fruition. Jacobs worked with a number of top superstars during his time as a writer, including John Cena and Chris Jericho.

Former WWE writer Jimmy Jacobs says that Roman Reigns was "the toughest wrestler to write for" due to the character's presentation and Vince McMahon.