When Cori Schumacher first saw the overtly sexy ad showing pro surfer Stephanie Gilmore before the big Roxy Pro surf contest earlier this year, her first reaction was to roll her eyes. The three-time ...

Roxy decided to promote the Roxy Pro Biarritz 2013, part of the Women’s World Championship Tour of Surfing, with an advertisement featuring racy shots of a nearly naked blonde woman who turns out to ...

Stephanie Gilmore‘s ad with Roxy for the 2013 Pro Biarritz puts her body on full display, all the white keeping her face and identity a mystery. Though Roxy claims there was no prurient intent, ...

Hack says from a creative perspective, pushing the limits is not necessarily a bad thing, but brands need to be aware they will inevitably upset some people. “I’d say the reasons the negative reaction ...

A top female professional surfer wants Huntington Beach surf clothing company Roxy to stop using sexy images of its sponsored female surfers and instead focus on their athleticism. Three-time world ...