Most striking: nearly all incremental holiday growth on Amazon came from AI-assisted shopping. Rufus sessions rose ...

Amazon is revolutionizing the shopping experience with the launch of Rufus, a special generative AI-powered shopping assistant. Integrated seamlessly within the familiar Amazon mobile app, Rufus ...

Amazon is extending the availability of its AI-enabled shopping assistant, Rufus, to more markets in Europe and the Americas. The e-commerce giant has been widely considered to be playing catch-up ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Ana Altchek Every time Ana publishes a story, you’ll get an alert straight to your inbox! Enter ...

Rufus is a popular software used to create bootable USB flash drivers to install Windows or another operating system on a computer. It is a free and open-source utility. It is available in both ...

Amazon on Thursday unveiled Rufus, a new shopping assistant powered by generative artificial intelligence (AI) that can answer customers’ questions and make recommendations based on their preferences ...

Greet Rufus, chosen in the Lord, and his mother and mine. ―Romans 16:13 Rufus is one name of many names listed toward the end of Paul’s letter to the Christian community in Rome. Paul was in Greece, ...

Amazon Rufus offers an even-handed response to one of the most divisive questions in tech. Click to enlarge. (GeekWire Photo / Todd Bishop) Searching on Amazon for a trainer to convert my road bike ...

Amazon launched a new generative AI shopping assistant, Rufus, on Thursday. The chatbot is trained on Amazon’s product catalog, customer reviews, community Q&As and “information from across the web.” ...