Color quietly plays a major role in how you experience the world. Color can affect your mood, alter your sleep schedule, and even change the way your food tastes. Color psychology is the study of ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Learning why people act the way they do when it comes to purchasing will help you become the master of sales — and you might already be using some of these strategies without knowing it. 1. Start with ...

Why We’re Susceptible to Sales Psychology When I was seeking a solution to my distraction, learning more about human psychology was comforting. It was a relief to understand that the negative thoughts ...

Did the load of gift returns you made in January make you realize that you need to be a smarter shopper? In the United States alone, people were expected to spend $966.6 billion in November and ...