Of all the major smartphone manufacturers, Samsung has some of the most expensive handsets you can buy right now. The new Galaxy Z Fold 7 is the pinnacle of cutting-edge smartphones and retails for an ...

After launching its interactive ad format on CTV in March, Samsung Ads’ “GameBreaks” is expanding its portfolio of fun-sized, interactive mini-games. Four new gaming titles will soon be available to ...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was ...

As a maker of both TVs and mobile devices, Samsung is in a position to benefit from an offering such as Mobile Conversion. Three-quarters of U.S. households own at least one Samsung device, and the ...

Samsung attempted to quietly delete one of its old ads mocking Apple for ditching the headphone jack in the iPhone 7. Why? Because, as it turns out, Apple might have been right with its controversial ...

Apple rival Samsung aired an ad that appears to be in the same creative space that Apple showed with its ad. Samsung’s ad ends with a message of, “Creativity cannot be crushed,” seemingly a direct dig ...

NEW YORK—Samsung Ads has announced that it is working with Brightline to expand its inventory of actionable and dynamic video ad inventory. The partnership with BrightLine, which offers a platform for ...

NEW YORK—At the IAB NewFronts 2024, Samsung Ads announced a new lineup of premium sports, music, family and entertainment content on its leading FAST service Samsung TV Plus that included plans to ...

Samsung users might soon see ads displayed on their smart fridge. The company has reportedly launched a pilot advertising ...