As tourism in San Francisco cratered during the pandemic years, another Bay Area county saw something unusual: Visitor spending hit a record high. Sonoma County reaped the rewards, as folks ditched ...

San Francisco has always appealed to a diverse range of travelers, including families. So it’s not surprising that the city is seeing an increase in multigenerational travel, especially coming out of ...

Negotiation Game: San Francisco has had some tough times since the pandemic from a hospitality standpoint, but 2025 isn't shaping up to be one of those times. According to the San Francisco Travel ...

San Francisco Travel said the George R. Moscone Convention Center had 33 events in 2022. Photo Credit: Sheila Fitzgerald/Shutterstock San Francisco said the city drew 21.9 million visitors in 2022, a ...

The $6 million Always San Francisco campaign highlights chefs at the Michelin-starred restaurant Angler, puts the focus on the city's culinary offerings. Photo Credit: Courtesy of San Francisco Travel ...

The San Francisco Travel Association, the official destination marketing organisation for the City and County of San Francisco, forecasted marked increases in visitor volume, visitor spending, group ...

A decade ago, when I first moved to the Bay Area from the northeast,, I envisioned myself sipping cocktails on sun-drenched rooftops, basking in the warmth of San Francisco's temperate climate. It ...

The San Francisco Travel Association is kicking-off its largest-ever marketing campaign designed to reach leisure travelers and meeting planners and for the first time, the destination is including ...

You might have heard some things lately about visiting San Francisco. Despite contrarian reports, we’re here to reiterate (once again) that the City by the Bay is doing just fine. In fact, San ...

SANTA CLARA, Calif. – The San Francisco 49ers and the San Francisco Travel Association today announced a multi-year global partnership that will leverage the 49ers powerful brand and fanbase to drive ...