Add Yahoo as a preferred source to see more of our stories on Google. “Has anyone else noticed that every time you go into Sephora now it’s just all little girls?” she began the video, which has been ...

Customers and employees of popular beauty retail chains like Sephora and Ulta are taking to social media to air grievances against the influx of preteen girls wreaking havoc in stores. “It’s not the ...

Add Yahoo as a preferred source to see more of our stories on Google. Recently, there's been a lot of buzz about Gen Alpha's newfound obsession with Sephora and pricey skincare lines like Drunk ...

If you've been anywhere near TikTok recently, you've probably come across "Sephora kids," a phenomenon where tweens and children as young as 7 are swarming the store on the hunt for whatever trending ...

If you have any tweens in your life and you've been anywhere near the internet the last year, you've probably heard about so-called "Sephora kids." These are middle schoolers, all around 11, mostly ...

Forget pitching tents — beauty-crazed babies may be pitching a fit. Summer camps are counting skincare cosmetics as contraband this year, denying “Sephora kids” the luxury of lathering up in luxe ...

Tallulah and Michen zig-zag through the aisles of the Sephora at the Century City Mall in Los Angeles on a Saturday afternoon. It’s packed inside, but they have no trouble locating the products they ...

From bubblegum cleansers to Sephora Barbie to kid-fluencers promoting viral brands, the skincare industry is cashing in on the so-called "Sephora kids" trend, named after one of the trendy cosmetic ...

It’s a universal truth that every generation complains about the generation that follows them. But Generation Z’s disdain for Generation Alpha is swarming the internet like children are swarming ...

It used to be cute when a child raided mommy's makeup, but the Sephora Kids trend has escalated beyond cuteness. Sparked by social media makeup and skincare tutorials and influencer-sponsored ads, ...

For the second year in a row, California has introduced a bill that, if passed, would ban minors from purchasing anti-aging beauty products. The bill follows the ongoing "Sephora kids" trend, in which ...