Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

Products and services are vastly different in the minds of consumers and can't be marketed the same way - at least not without some careful planning. Because the price you set will determine the ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. As an entrepreneur there are two routes you can take: either ...

Technology and business have shaped a lot in today's market and has give many entrepreneurs in India to delve into various kinds of startups and not just limit oneself on building a strong technology ...

Products face a tough marketplace. But companies can break out of that rut by positioning them like services instead: renewable must-haves. The U.S. is an increasingly tough place for product ...

Salesforce has its fingers in many pies when it comes to tracking customers, customer service and marketing, but until now it left field service to third parties like ServiceMax. That changed today ...

In the Products and Services section of your business plan, you will clearly describe–yep–the products and services your business will provide. Keep in mind that highly detailed or technical ...