Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.