Highlights the technologies transforming shopper marketing-from AI-driven insights and retail media to promotions, loyalty, and revenue optimization. VANCOUVER, BC / ACCESS Newswire / March 18, 2026 / ...

DEERFIELD, Ill. — Walgreens here is teaming up with The Hershey Co. for a shopper marketing pilot aimed at driving trips and incremental purchases within a key shopper segment. It will run in two key ...

Saying shopper marketing should be fully integrated and strategic is easy. Making it happen is a different story. The ANA released the findings of a study last week conducted with research firm Gfk to ...

WPP has been selected by international brewer Heineken as its global shopper marketing and commerce partner. The assignment covers the flagship Heineken brand as well as sub-brands Heineken 0.0 and ...

The way we shop for groceries is quickly evolving in a digitally enabled, data-driven world. But which changes are meaningful to consumers? Understanding the customer journey, from preparing for a ...

NAPLES, FL-Over the next three years, 83 percent of food, beverage and consumer product manufacturers plan to increase their investments in shopper marketing, according to a new report issued today by ...

NEW YORK, N.Y., US, August 19, 2024 /EINPresswire.com/ -- Data POEM, a leader in Connected Intelligence powered by Causal AI, today announced the launch of Shopper ...

In recent months, we began posting a series of interactive special reports around B2C marketing. The reports offer readers robust content, as well as video, links to relevant content and illustrative ...

Mobile devices are proving to be the go-to resources for consumers researching local businesses. Search result listings (50%) are the top influencers for consumers’ local purchasing decisions via a ...

CHICAGO--(BUSINESS WIRE)--IRI ® and Meta Platforms, Inc. (Nasdaq: META) will now provide shopper marketers with a new solution that closes the loop between campaigns running on Meta’s social media ...

A recent surge of agencies have stepped forward to offer retail marketing services, which correctly emphasise the importance of understanding shopper behaviour in store. But this also highlights a ...