The ’90s revival lives on. Pamela Anderson — the era’s renowned star — has teamed with Smashbox in a campaign celebrating its Original Photo Finish Primer. Fittingly titled “Isn’t It Iconic,” it’s ...

National Lipstick Day is officially one day away (July 29th) and Smashbox Cosmetics just announced the release of an addition to their “Be Legendary” Lipstick line. There are many elements that make ...

Add Yahoo as a preferred source to see more of our stories on Google. Smashbox Cosmetics continues to engage the Latinx community in Los Angeles and beyond. The Culver City, Calif.-based beauty brand ...

NEW YORK--(BUSINESS WIRE)--Today, Perfect Corp., the global beauty tech solutions provider and developer of the award-winning YouCam Makeup app, is proud to announce the extension of their partnership ...

In this digital era, looking camera ready at all times has become almost a necessity. So, the timing seems right for a beauty concept store and photo studio that caters to the Instagram crowd and the ...

CULVER CITY, Calif., Oct. 31, 2024 /PRNewswire/ -- Smashbox Cosmetics is thrilled to announce an exclusive collaboration with Mexico City-based accessories brand ILKA. Previewed at Mercedes-Benz ...

In a move to attract new and younger customers, cosmetics behemoth Estee Lauder Cos. said Monday that it had agreed to acquire Los Angeles makeup brand Smashbox Beauty Cosmetics Inc. Analysts said ...

While makeup tools aren’t necessarily the most exciting part of a beauty collection, they certainly are key. The types of applicators you’re using will effect how products lay on the skin, so you’ve ...

Leveraging a first-of-its-kind AI eye-shape detection and product recommendation solution, the YouCam Makeup App delivers a seamless user experience as the Smashbox Eye Genie will automatically detect ...