Social comparison theory is the idea that individuals determine their own social and personal worth based on how they stack up against others. The theory was developed in 1954 by psychologist Leon ...

The basis of social learning theory is simple: People learn by watching other people. We can learn from anyone—teachers, parents, siblings, peers, co-workers, YouTube influencers, athletes ...

The discipline of social and cultural psychology is broadly centred on understanding the ... (PBS), our international experts come from multidisciplinary backgrounds to approach and draw on theories, ...

Social identity theory explains why fans don't just support ... From historic rivalries to regional pride, the psychology behind fandom reveals why the bonds between teams and their supporters ...