Gleam-glum effect reveals emotional word cues in children as young as five

The words "tick-tock," "hiss" and "screech" are examples of onomatopoeia because they imitate the sounds they represent: the ...
insider.si.edu

Sound symbolism / edited by Leanne Hinton, Johanna Nichols, and John J. Ohala

Symbolism in Nez Perce / Haruo Aoki -- Nootkan vocative vocalism and its implications / William H. Jacobsen -- Relative motivation in denotational and indexical sound symbolism of Wasco-Wishram ...
Inc

How to Create the Perfect Brand Name With the ‘Sound Symbolism’ Technique

A field of linguistics, not without its skeptics, known as sound symbolism, posits that certain sounds have certain meanings, and that these sounds trigger imagery that is consistent and meaningful.
The New Indian Express

Power of 'sound symbolism': How sound of names can influence hiring decisions

Smoother-sounding names like Liam or Noelle were judged as more agreeable and emotional, while spikier-sounding names like Tate or Krista were judged as more extroverted. OTTAWA: Imagine you're hiring ...