College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in ...

Texas Tech mega booster Cody Campbell has once again made waves in college athletics, this time not with a donation or facilities project, but with a message. Campbell produced a commercial promoting ...

Fantasy sports fans are not just a segment of football culture. They’re a signal of where consumer behavior is headed.

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Two senators are calling on the federal government to ban advertising for sports betting in Canada. A letter to the prime minister from Charlottetown Sen. Percy Downe and Waterloo Sen. Marty Deacon ...

Ole Miss athletic director Keith Carter was called out for his statement release on Friday about the program's future.

This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features the USC AD warning of risks in Big Ten’s ...

A letter signed by more than 40 senators urges Prime Minister Mark Carney to work towards banning sports betting ads in ...