Amazon's skyrocketing success had a disruptive effect on traditional sales in the global retail industry. The e-commerce giant removed the need for physical presence. Pair that with a harsh economic ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

Forty years after opening its first store, Staples marks its anniversary with a new brand platform: Hard vs. Easy. The campaign is built around the simple idea that businesses and all people have a ...

Staples is ready to party, just in time for graduation season. The office supply retailer is adding Party City shop-in-shops to 700-plus of its stores in 34 states across the U.S. Customers will be ...

An iconic retailer that has been closed since 2024 is making a big comeback. Party City is opening inside 700 Staples locations across the country, the two retailers announced, with plans to expand to ...