As Johnson & Johnson’s Stelara nears $10 billion in annual sales, the U.S. Big Pharma is going bold with a new DTC campaign for the immunology drug. The "UnstoppaBOLD" campaign “is about patients ...
Johnson & Johnson’s subsidiary Janssen has launched the latest iteration of its “UnstoppaBOLD” campaign for Stelara, an immunosuppressive drug used to treat Crohn’s disease and psoriatic arthritis.