Why is STRAUSS taking up so much ad space on MLB helmets this year, including on Guardians helmets in their playoff series vs. the Tigers? All valid questions. Oct. 2: Detroit Tigers outfielder Kerry ...

As the 2025 MLB postseason kicked off, it wasn’t a home run slugger or a flame-throwing ace that stole the spotlight. Instead, fans’ eyes went straight to something new sitting on every player’s ...

Starting next season, the helmet ads will be featured during MLB games in Europe along with postseason contests. All Minor League Baseball games will include the helmet ads as well. The helmet ads are ...

A helmet logo sponsor is coming to Minor League Baseball beginning in 2025. MLB announced a helmet sponsorship deal with Strauss, a German-engineered performance workwear company, that includes both ...

When Tommy Pham* digs into the batter’s box Tuesday to open Game 1 of an American League Wild Card series in Baltimore, Royals fans may notice something unusual. *Here’s guessing it’ll be Pham, who ...

STRAUSS is a German-based apparel company. MLB announced a multi-year partnership with the brand last September that will run through 2027, according to CBS reporting. Earlier this year, it was also ...

As the 2025 MLB playoffs reach the World Series between the Toronto Blue Jays and Los Angeles Dodgers, baseball fans are again wondering why players' helmets are adorned on both sides with a large ...

As the MLB playoffs continues into the divisional round with the ALDS and NLDS, respectively, baseball fans are wondering why players' helmets are adorned on both sides with a large STRAUSS logo.