Despite the videos teasing its upcoming reveal, it could just be Japan getting the car that Americans already have.

Subaru's latest set of Impreza-based STI performance models proves that its dead serious about reinvesting into its sports ...

A short video posted to Subaru's Japanese social media teases the new sport compact, which will debut on January 9.

Could we finally see the return of the vaunted WRX STI?We're betting not quite.The WRX STI hasn't been a part of Subaru's ...

Subaru is teasing several models, set to join the racing series or hit the street in 2026. Japanese customers are getting ...

Subaru Japan releases a teaser of what might be the next-gen WRX STI, but it could also be another STI-badged WRX yet again ...

Subaru Corp.'s flagship Forester SUV was named the car of the year in Japan in 2025 by automotive critics and other experts, ...

In which I ogle big wings and drive some STI forbidden fruit, all in the name of celebrating Subaru Tecnica International’s 30th birthday. Steven Ewing spent his childhood reading car magazines, ...

Last month, Subaru of Japan offered skiers a more fun way to get to the top of the hill than the usual chair lift. Over four days at the Naeba resort, situated a couple of hours by car or transit ...

While it won't make its debut in US-spec form until next week, the Japanese version of Subaru's new Solterra electric crossover was just unveiled on Wednesday afternoon and it should be exactly like ...

Subaru has the ambitious goal of zero traffic accident fatalities by 2030, but before that happens, the automaker teams up with the Japanese Lifesaving Association for zero waterside accidents – at ...

When Subaru had presented the new-generation Impreza in sedan and hatchback at the 2016 New York Auto Show, one too many people thought, “Wait, is that actually new?” Well, it is, and boy does the ...