Not everything on Subaru’s Tokyo Auto Salon stand is being shown just yet, and that’s where things get interesting.

A logo is a big part of any major company's brand identity. It takes a lot of work to create a simple little image that the average consumer can immediately associate with certain features and ...

Subaru Technica International, Subaru’s performance division, will reveal three new special editions for Tokyo ...

The Subaru logo isn't just a neat design penned by a graphic artist merely just to look nice, it actually acts as a visual guide of how and when the automaker was established. Start with the name: ...

The new Subaru Solterra EV is surprisingly quick. It’s even faster than the WRX STI and BRZ, and it’s not even a performance ...

The words "Subaru," "blue," and "gold wheels" conjure a very specific image for many people: a rally sedan flying sideways through a forest. That car, the Impreza WRX STI, was more than just a car. It ...