The independent Supercar Blondie content creation company was launched in Dubai (where Nik Hirschi worked at Bloomberg, Barclays, and Thomson Reuters) in 2017 and has been growing ever since.

Alex Hirschi, better known ‘Supercar Blondie,’ is a social media star famous for videos of her driving the world’s most powerful road cars around Dubai.

Who is Supercar Blondie? We're looking at a gearhead whose real name is Alex Hirschi. The 31-year-old aficionado was born in Boonah, Queensland, but she decided to leave Australia for Dubai in 2008.

Alex Hirschi, best known as Dubai-based carfluencer Supercar Blondie, got to test drive the McLaren Elva, the only open-cockpit car from the storied marque and a limited series of 149 examples.

YouTuber Supercar Blondie recently toured a Copart lot—in Dubai, of all places—and the vehicles she found there were enough to make an enthusiast have jealous thoughts.

That's right, everyone's favorite blonde, Australian, Gucci, and Louis Vuitton-wearing, supercar YouTuber Supercar Blondie has recently visited a custom private garage in Dubai.

The Dubai-based Australian, whose real name is Alex Hirschi, has over 4 million subscribers to her YouTube channel and more than 6 million followers on Instagram. She travels the world checking ...

The backing of a full TV crew allowed Alex to put herself in more extreme situations than she's ever experienced before.

Dubai to host 1 Billion Followers Summit 2026, launching world’s largest $1m AI film prize and $13.6m fund for creators ...

EXCLUSIVE: Former Ladstudios boss Alex Morris has been signed to lead the expansion of digital talent network and Supercar Blondie firm SB Media Group. Initially established by Australian supercar ...