From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

Though Sweden has a reputation as being ecologically-minded and nature-friendly, the nation has also become a ‘trophy hunter’s paradise’ that routinely flouts the European Union’s Habitats Directive, ...

Sweden offers the opportunity to do just that, and the destination can now be prescribed by a GP as a complementary or alternative approach to conventional treatment. A research-backed destination ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

The MarketWatch News Department was not involved in the creation of this content. A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. STOCKHOLM, Sept ...