From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Sweden is the quintessence of Nordic charm, and on a trip to Sweden, visitors will find a combination of the country’s medieval heritage and modern attractions. The country is recognized for its ...

Need a reset? This Nordic nation just became the first place on Earth where doctors can officially prescribe travel for ...

Sweden’s newest travel prescription recommends travelers head to the Arctic this winter, describing time under the Northern Lights as an experience that can steady the mind and lift the mood. The ...

Sweden is making itself easier to reach, more rewarding to explore and better designed for the way people travel now. This is what’s new in 2026. ByDavid Nikel, Senior Contributor. Forbes contributors ...

Sweden is a place of beauty known for its fika culture, vast boreal forests, glaciated mountains, thousands of islands, inland lakes, and the magical dances of the Northern Lights. However, this ...

Sweden doesn't do grand gestures. Instead, it focuses on something harder to deliver: the perfect pause. While its neighbors peddle their greatest hits—Norway's fjords, Denmark's hygge, Finland's ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...