Finding the perfect swimsuit can feel like a struggle—especially if you’re trying to find something that flatters your body shape and makes you feel confident. And let’s be honest, most of us have had ...

Contrary to popular belief, in order to have the perfect summer body you’ll need two things; the summer and a body. In 2020, we spent the summer trying to find some normalcy in the wake of the ...

When I heard that one of PureWow’s favorite affordable lingerie brands was expanding into swimwear, I just had to get my hands on this lilac beauty. I couldn’t unbox it fast enough when it arrived in ...