The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes — and the ...

Nike is launching .SWOOSH, a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual ...

Nike is taking one step further into the metaverse today with the debut of .Swoosh, a new platform that will be the home to the sportswear brand’s virtual footwear, apparel, and accessories. Nike ...

It was only a matter of time before Nike referenced its .Swoosh (pronounced “dot Swoosh”) virtual platform on a physical sneaker release. That time has arrived with the first look at a “.Swoosh” Air ...

Global sportswear brand Nike will soon release its first non-fungible token (NFT) sneaker collection on its recently launched .Swoosh platform. The virtual sneaker, called Our Force 1 (OF1), is a play ...

It’s been a few years since Nike introduced its .SWOOSH platform, and it’s quickly become one of the brand’s most exciting lines. Introduced initially as a Web3-based platform and evolving to be a ...