A new survey from SiriusXM Media details the issues that many people have with the current state of TV drug ads—and highlights an opportunity for greater investment in audio ads instead. | A new ...

With the arrival of new fall programming, television viewers will once again be bombarded with advertisements for prescription drugs. But a recent executive order signed by President Trump has taken ...

Of all of the Trump administration’s policy initiatives, this might be the one with the widest base of non-MAGA support. On Tuesday, the White House announced that it planned to make it much more ...

“Healthcare and pharma are steadily moving past a TV-first mindset. While linear TV made up more than 30% of the industry’s ...

WASHINGTON (AP) — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

Big changes could be coming to pharmaceutical advertising on TV, potentially causing problems for the broadcasters and networks that get paid to host those commercials. TV watchers have become all too ...

Hi, it’s Cynthia and Rachel. Near-ubiquitous television drug advertising in the US full of bizarre side effects like “may cause death” has for years provided fodder for hilarious Saturday Night Live ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. North Chicago-based AbbVie, one of the nation's largest ...

WASHINGTON — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including ...

WASHINGTON — Health Secretary Robert F. Kennedy Jr. and other administration officials are vowing a crackdown on deceptive drug ads, but the effort is likely to face multiple headwinds, including ...