A program based on a University of Missouri researcher’s study of “prosocial” behavior in schools is getting a big boost of federal funding — and it’s already made a difference for thousands of ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Random acts of kindness help others—but they're good for the helpers, too 💗 Reviewed by Amy Morin, LCSW When was the last ...

Prosocial behavior is a well-studied phenomenon in the field of social psychology. A large body of research examines conditions under which people help—or fail to help. However, not only has most of ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...