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The swoosh is coming. How this local store is preparing for USC's changeover to Nike

Anything short of a ticker-tape parade might not be sufficient for Scott Satterfield to celebrate the moment. Satterfield, a consultant for the apparel store Gamecock Traditions, has considered ...

More than a color: Gamecock fans wrestle with new Nike shade of garnet

South Carolina officially switched from Under Armour to Nike at the beginning of July, but many fans noticed that the ...
The State

First look at Gamecocks Nike gear, jerseys that USC fans can buy

Gamecock Traditions in Lexington has Nike logo Gamecock apparel ready for customers when they open on Wednesday, July 1, 2026. Tracy Glantz tglantz@thestate.com Ten months ago, following the South ...