Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

Up to 90% of a consumer's initial judgment of a product is based on color, according to an infographic released by review site Skilled. The infographic breaks down the rainbow and explains emotions ...

Installation view of Pink: The History of a Punk, Pretty, Powerful Color at the Museum at FIT. Objects lent by Raina Bajpai, Jessica Barber and Jennifer Morgan, Grazia d’Annunzio, The Fashion Class, ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...