Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme. As it turns out, the colors of a company logo are about more than aesthetic ...

If you want to understand society, look at the way it talks about hue, suggests a new tome from art historian Alexandra Loske. In the shadow of World War II, modern capitalism was beginning to take ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...

You probably know that black is a color of mourning in the West and red is a lucky color in China. But did you know that green is the color of death in South America? Or that blue is the color of love ...