[This article, the first of a series of studies of Modern Advertising, has been written by Walter D. Scott, Assistant Professor of Psychology ... Postells, painted signs, street-car placards ...

Emotional spending can derail even the most well-intentioned financial plans. By understanding the psychological triggers and marketing tactics that lead to unnecessary purchases, you can develop ...

By looking at some examples and examining the psychology of gamifying marketing and loyalty offers, this article sets out three key reasons why challenge offers are so successful at driving ...