Frequent flyer status no longer holds much weight when it comes to airline loyalty programs, it's all about how much you ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand ...

World of Hyatt has been the consensus best-value hotel loyalty program for years. But ...

Being financially savvy and mastering the art of travel reward programs can transform your dream vacations into tangible realities. Travel reward programs can be your golden ticket to free flights, ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Toni is a points and miles enthusiast who has been leveraging loyalty programs to travel around the world (for nearly free) with her husband and their four young children. She’s passionate about ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Because your bank doesn’t sell traditional products, its loyalty program might be different than the kind you’re used to from your favorite retailers or supermarkets. If you want to get the most out ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

Remember when travel rewards programs actually rewarded you? You collected points, earned status, and got "free" flights. So why does it all feel like a trap now? Somewhere along the way, these ...