There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In 1963, Arthur Staats published his first treatise on what would be a lifelong mission to develop a unified theory of psychology. His approach was to first argue that the various factions of ...

Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adherence is a very complex issue. Numerous theories have been developed and they must be integrated into any approach to solve our healthcare problems. Only Intelligent Engagement can incorporate a ...

Pictures of an attractive man I plucked at random from the Internet - wonder what his job is? I know PT blog readers are frequently disappointed with the contributions of bloggers - well, with mine in ...

Leadership theories debate what makes a good leader. Over the years, many schools of thought have developed that give different explanations about where leaders come from and how they can be ...

The theory of planned behavior (TPB) has prominence as one of the most popular theories used in health promotion and health education, and is used in many other fields. In a recent review of the ...

My younger brother Dan gradually put on weight over a decade, reaching 230 pounds two years ago, at the age of 50. Given his 5-foot-6 frame, that put him 45 pounds above the U.S. National Institutes ...

Despite decades of public health messaging about Lyme disease and other tick-borne illnesses, cases continue to rise, ...