(Bloomberg) -- YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future. “I ...

Despite the company's own policies to combat deception and misinformation, quickly made, AI-generated adverts promoting fake ...

Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the publisher behind Marketing Dive, is also invested in Ascential, of which WARC is a part. Informa has no influence over ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from discovery through search to purchase. However, WARC Media reports that concern ...

TikTok is rolling out a new set of AI-powered advertising tools that enable marketers to turn text prompts or still images into fully generated video ads. These features are designed to simplify and ...

If TikTok avoids a ban in the U.S., the ByteDance-owned company's global ad revenue is forecast to reach $32.4 billion in 2025 -- marking a faster growth rate than rival platforms like Facebook and ...

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. After several months of testing, TikTok on Monday officially introduced Travel ...