SAN FRANCISCO—As networks broadcast and stream a growing number of channels, the technology that controls everything from ad sales to traffic and billing is evolving as well. New tools and strategies ...

AI agents execute, buy and leave without seeing a single ad. The web's 30-year revenue model is cracking — and Visa, ...

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

Data-driven optimization will only get your Google Ads campaigns so far. You can have the perfect bidding strategy, the ...

Researchers at Google have been quietly testing ways to combat invalid traffic-advertising activity that's not generated by a real human with interest, but by bots, accidental clicks, or click fraud ...

The Arena Group's Stephanie Mazzamaro (left) chats with ad tech consultant Addy Atienza at AdMonsters' Sell Side Summit Austin. Photo credit Donna Alberico. Advertising’s AI revolution had the sell ...

Fringe video-sharing platform Rumble has risen to prominence in right-wing media circles by attracting far-right content creators pushing extremism, misinformation, and conspiracy theories. A new ...

Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers ...

CHICAGO (Feb. 12, 2024) — Automakers that bet big on prime-time advertising were among the winners of last night’s nail-biting Big Game with significant spikes in consumer traffic to their pages on ...

Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and DeepMind to better detect and block invalid traffic – ad activity from non-human or uninterested ...