Customers are not loyal; you know this, you have experienced it and, as marketers, it’s the dirty little secret we try not to notice. The fact is, they are free to make the purchasing decisions ...

Every family business has a “Joe.” Joe was there before the first customer. He signed the bank guarantee when nobody else would. He knows the origin story, the shortcuts, the skeletons—and he has your ...

Travel rewards programs stopped rewarding loyalty and started exploiting it. Points quietly got devalued, elite tiers required higher spending, and free flights came with hundreds in taxes and fees.

Nearly eight in 10 households are overpaying for their broadband, slapped with enormous penalties for staying loyal to their provider, research has claimed. According to analysis by comparison tool ...

Customers are not loyal; you know this, you have experienced it and, as marketers, it’s the dirty little secret we try not to notice. The fact is, they are free to make the purchasing decisions ...