In early black-and-white cartoon ads, the Trix mascot was introduced as an aberration, a rabbit who longed to escape the carrot patch. Tossing carrots aside, he proclaimed his love instead for the ...

"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...

Hoping to reassure wary moms, General Mills has reformulated its Yoplait Trix yogurt to remove artificial colors, artificial flavors and high fructose corn syrup. A cup of Trix yogurt still contains a ...

"After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite – Classic Trix Fruity ...

How Bourdain Became the New Elvis The new film Tony both adds to and rises above a cottage industry dedicated to selling Anthony Bourdain’s mythology.

You'd think breakfast cereal would sort of sell itself at this point, but reminisce back to watching TV commercials during your childhood and you'll realize there is an all-out war to get inside your ...

Joe Harris, a commercial illustrator who envisioned and drew enduring cartoon characters like Underdog and the Trix cereal rabbit in the 1950s and ’60s, died March 26 at his home in Stamford, Conn. He ...