As companies fight harder for consumers' attention, marketing is becoming an increasingly important tool for driving growth.

The Unicorn Frappuccino is coming back! Starbucks announced that it is reviving its bright pink and blue blended beverage for one weekend at the end of the summer in a June 2 press release. "The ...

The Los Angeles County Department of Animal Care and Control has issued its first ever unicorn license. Madeline, a local 6-year-old, wrote a letter to the department requesting official approval for ...