Continuous digital connection has fundamentally transformed the entire customer relationship lifecycle, from sales and marketing through to customer service and renewal. In place of the sporadic sales ...

What if a firm could tap into expertise from all divisions to inform the all-important KPI of customer lifetime value? Going a step further, imagine a CLV-focussed conversation among direct marketing ...

In a fragmented market, sustainable growth depends on deep, trust-based relationships rather than one-off wins.

Forbes contributors publish independent expert analyses and insights. Sahar Hashmi, M.D., Ph.D., is a Boston-based, award-winning AI expert. In healthcare, the promise of artificial intelligence is no ...