Jordan makes the most popular brand of shoes in the world, but they're often uncomfortable to wear and expensive to purchase.

Due to their considerable popularity, it is hardly a surprise that limited editions and partnerships have yielded some Air ...

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

A pair of Air Jordan XIIIs worn by Michael ... as much as $4m Michael Jordan's "Last Dance" game shoes are set to break the record for most expensive sneakers ever auctioned, Sotheby's says.