Audience data across Disney+, Netflix, HBO Max, Paramount+, Prime Video and 16 other platforms found that premium video delivered stronger results according to the VAB ...

Amazon rolled out advertisements in Prime Video content for customers in the US in January 2024. Since then, it has reportedly increased the ad load. If you're reading this, you might be missing the ...

It's 2026. If you're still using ad blockers to watch YouTube instead of paying for YouTube Premium, we need to have a talk.

Alison.ai is pushing creative validation upstream, using computer vision and predictive scoring to help brands assess video ads earlier and improve performance before campaigns launch.

Creating video ads that will actually get people’s attention can be overwhelming. You might have trouble with limited time, a tight budget, or a lack of technical skills. On top of that, modern ...

Prime Video’s ad tier now reaches more than 315 million monthly viewers globally, Amazon revealed on Tuesday during its annual unBoxed event. The figure, which is up from 200 million previously ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of ...

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...