It was only a matter of time. On Tuesday, Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable. These ad formats are currently available to a small group of ...

Dan Selcke is a pop culture fanatic who writes and talks about movies, TV and books, the nerdier the better. He's been working on news, reviews, editorials, interviews and podcasts for over 10 years.

Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...

Amazon is updating its ad-free streaming offering by introducing Prime Video Ultra, a new subscription tier designed for viewers who want to watch content on Prime Video without advertisements. The ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Prime Video is replacing its ad-free plan with Prime Video Ultra, a monthly tier with 4K UHD, Dolby Atmos and expanded ...

After snagging $1.8 billion in the 2024 upfront, Amazon is poised to bring even more ways for marketers to advertise on Prime Video in 2025. By Alex Weprin Senior Editor Earlier this year, Amazon‘s ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

At some point in the second half of last year, in-banner video kicked off an open internet revival tour that nobody wanted. Yet, we’re all forced to attend. In-banner video (IBV) isn’t a new ad ...

Renan is the Movies & TV Lead Editor for GameRant. Ren graduated Cum Laude from Lesley University in 2017 and has been focusing exclusively on his journalistic endeavors ever since. When Ren isn't ...