Price fairness perceptions refer to consumers’ evaluative judgements of whether a price or pricing process is just, reasonable and equitable. These perceptions arise from comparisons between actual ...

Consumer perceptions of brand innovativeness encompass the ways in which individuals evaluate a brand’s capacity to introduce novel products, services, processes and experiences. Such perceptions are ...

This video explores the rising trend of “Nothing Marketing” and how brands are using minimal messaging, silence, and ambiguity to capture consumer attention. It breaks down the psychology behind ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...