Waitrose has sent a legal letter to Asda after the rival supermarket unveiled its new discount product range, according to reports. Asda is planning to axe its Smart Price range and replace it with ...

Waitrose will add a record number of products to its £1bn-sales Essential value range this year as the retailer seeks own-label growth. The upmarket grocer will add 400 products to the 1,800-strong ...

Supermarket rivals Waitrose and Asda have become embroiled in a dispute over the name of their discount ranges. Waitrose has sent a legal letter to Asda after the supermarket giant unveiled its new ...

A thrifty woman who normally does her weekly shop at Tesco decided to try out Waitrose's "Essential" range to see how it compared to other budget options. Following Asda's Just Essentials launch this ...

Waitrose has switched all of its own-label Essential Waitrose handwashes to fully recyclable packaging. In a move it claims is in response to direct feedback from customers who said they wanted ...

A major UK supermarket has cut the price on 160 grocery essentials in a huge boost for shoppers. Waitrose, which has branches in Birmingham and Solihull, has launched a £20 million price-cutting ...