The Federal Trade Commission granted Walmart (WMT) early termination of the premerger waiting period for its planned ...

The platform introduces an auction-based buying model, enabling advertisers to set bids dynamically and align spend to ...

Jeff Clark began at Walmart in 2017, before Walmart Connect was Walmart Connect, and before even Walmart Media Group prior to that. But whatever you call it, Walmart is homing in on a major ...

Walmart Inc. WMT is steadily reshaping its profit profile by scaling higher-margin digital businesses alongside its core retail operations. Within that shift, Walmart Connect is emerging as an ...

The acquisition is intended to advance Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business. Walmart noted that ...

Walmart has added several API partners to its Walmart Connect retail media network, according to a company blog post. The new partners are in addition to a previously announced integration with ...

Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their ...

Walmart Connect, the retail media unit of Walmart, is rolling out a sponsored video advertising format ahead of the holiday shopping rush, per details shared with Marketing Dive. This represents the ...

Walmart announced on Tuesday that it has agreed to buy consumer electronics company Vizio for $2.3 billion in a move that is expected to “further accelerate” Walmart Connect, the retail giant’s media ...

NBCUniversal, Roku, TikTok, and TalkShopLive on Thursday shared campaigns and results from partnerships built based on the big-box retailer's partner program. Walmart Connect Partner Lab partnered ...