WeatherTech’s 30-second spot in this year’s Super Bowl is titled “American Factory”, and shows everyday footage of the company’s new Bolingbrook, Illinois, factory being built. The simple ad finishes ...

MINNEAPOLIS (WCCO) -- A new Super Bowl commercial is highlighting the achievements of the University of Wisconsin-Madison Veterinary Medicine program. WeatherTech, a manufacturer of automotive ...

MADISON, Wis.– Scout’s story of beating cancer touched hearts around the world in a WeatherTech commercial during the Super Bowl Sunday night. Now donations and outreach are pouring into the ...

WeatherTech Founder David MacNeil joins John Williams to talk about why he contributed $6 million to a Super Bowl commercial for University of Wisconsin’s School of Veterinary Medicine as a thank you.

Forbes contributors publish independent expert analyses and insights. I am grounded in autos but range broadly. "There's something happening right here in this country," the voiceover of the ...

SAN FRANCISCO—A “Made in America” 30-second ad by floor mat and automotive accessory maker WeatherTech scored as the most successful commercial debuting on television during the NFL's Super Bowl Feb.

All eyes will be on the Super Bowl this Sunday as the Philadelphia Eagles takes on the Kansas City Chiefs, and a suburban company is shelling out big bucks for a commercial during the game.

UW Madison’s School of Veterinary Medicine had no idea saving one of their furry patients would land them on the biggest screen in America — Scout, the ‘Lucky Dog,’ and the School of Veterinary ...

David MacNeil's company reportedly paid $6 million for the ad, which features his dog Scout David MacNeil was so grateful to University of Wisconsin-Madison’s veterinary school for saving his dog ...

An ad will air in the middle of Super Bowl 54 — surrounded by awful Bud Knight appearances and Pepsi continuing to fight against the fact that it’s not Coke — that is both incredibly simple and ...