Take a moment to ask yourself: Do you have a favorite color? While this question might be more common for young kids in school, it's still a fun thing to think about. You can probably picture which ...

It's a classic conversation starter – what's your favourite colour? Now, scientists have revealed what your answer says about you. According to Professor Sabine Ruaud, a professor of marketing at ...

You may have chosen your favorite color as a child or switched it as an adult. It's likely helped shape your wardrobe, home decor and even mood. But can it shape your love life? It might. "Colors draw ...

We did so by having 341 people tell us their favourite colour and complete a validated personality questionnaire. Then, we grouped participants according to their favourite colour. For instance, we ...