Ancient Mesopotamians used pictures of basic objects to preserve and describe their culture. The Phoenicians pivoted from pictures to symbols around 1600 B.C., a harbinger of our modern alphabet. Each ...

We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...