Random acts of kindness help others—but they're good for the helpers, too 💗 ...

Prosocial behavior is a well-studied phenomenon in the field of social psychology. A large body of research examines conditions under which people help—or fail to help. However, not only has most of ...

Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Are there areas of the brain, which regulate prosocial, altruistic behavior? Together with colleagues from the universities in Lausanne, Utrecht and Cape Town, researchers from Heinrich Heine ...